HomestAI

Comparison

HomestAI vs Smoobu — your CM bundles a site, do you actually need ours?

Smoobu is one of the better channel managers in Europe — calendar sync across Airbnb, Booking and Vrbo, automated messages, a tax-statement export. As a paying user, you also get a free booking website. So the question is fair: if Smoobu already gives you a website, why pay for HomestAI on top? Short answer: because the Smoobu site is a feature, not a product. Long answer below — including when sticking with Smoobu's site is the right call.

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Side-by-side

 HomestAISmoobu
Primary productDirect-booking website builderChannel manager / PMS
Starting price€19/mo€25/mo (Plus, 1 property)
Setup time~5 min (paste your Airbnb URL, the site is pre-filled)Hours (manual entry of every field)
Imports from Airbnb / BookingYes, automatic via URLManual
Templates6 boutique templates (Coastal, Boutique, Alpine…)Generic CM templates
Channel manager built-inNo — connects to yoursYes (Smoobu IS the CM)
Calendar sync / OTA pushVia your CMNative
Automated guest messagesNoYes
If you switch CM laterSite keeps workingYou lose your site
Custom domainFree to connect yours, or buy one at the registrar’s priceIncluded on paid plans
Best forHosts who want a real-looking websiteHosts who want one tool for ops + booking page

Where HomestAI wins

  • A site that looks like a boutique hotel, not a CM template
  • Your listing's photos, description and amenities imported — no blank page, no copy-paste from Airbnb
  • Decoupled from your CM — change Smoobu for Hospitable later, your site lives on
  • Embedded Smoobu booking widget on your HomestAI site (best of both worlds)

Where Smoobu wins

  • You only have budget for one tool and you also need calendar sync
  • Your priority is automated guest messaging, not website design
  • You manage 10+ properties and want a single PMS

Who should pick what

Pick Smoobu

Solo host with no website ambitions — you need a CM and the bundled site is enough.

Pick HomestAI

You already have Smoobu (or any CM) and want a real-looking website you would actually link to in your bio.

Pick Hybrid

Most ambitious hosts: keep Smoobu for ops, pair it with HomestAI for the public-facing site. The Smoobu booking widget embeds inside your HomestAI page so you keep one calendar.

FAQs

I already pay for Smoobu and it includes a website — why pay for HomestAI on top?

Because Smoobu's site is a bundled feature, not a designed product. You'll get a templated booking page that looks like every other Smoobu user's. HomestAI is a dedicated website builder: boutique templates, your listing imported in minutes, fast load, SEO-ready. If your guests judge your property by your site (and they do), the difference matters. If they don't and you just need a bookable URL, stay with Smoobu's site.

Does HomestAI integrate with Smoobu?

Yes. On the Pro plan, your HomestAI site embeds Smoobu's booking widget directly — visitors search dates and pay on your domain, with the booking landing in your Smoobu calendar like any other reservation. You don't replace Smoobu, you wrap it in a better site.

What if I want to switch from Smoobu to another CM later?

That's where HomestAI shines. With a Smoobu-built website, switching CM means rebuilding your site from scratch elsewhere. With HomestAI, the CM is just a connector: change the URL in settings and your HomestAI site keeps running on your domain.

Total cost: Smoobu site only vs Smoobu + HomestAI?

Smoobu Plus alone: €25/mo (~€300/year, includes basic site). Smoobu Plus + HomestAI Pro: €25 + €49 = €74/mo (~€888/year). The €590/year difference buys you a website 10× more polished, and a site you own separately from your CM. One direct booking saved from the OTA commission usually offsets it.

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